Marketing Manager, Industrial Lubricants Americas

Company: BP America Inc. 
Location: Naperville, Illinois

• Salary: Not Specified
• Category: Energy / Power
• Date Posted: 01/29/2012
• Region: Illinois-Chicago
• Travel Required: Not Specified
• Security Clearance: No
• Work Type: Any

Job Description

Job title Marketing Manager, Industrial Lubricants Americas
Req ID 30111BR
Job category Marketing
Sub-category Marketing
Countries (State/Region) United States - Illinois
Location Naperville
Role synopsis This is a critical role in the Americas region of the Industrial Lubricants business which aims to:

Play a key role in planning and consistently implementing the launch of / and implementation of the Industrial product strategy and customer offers in the region to deliver on the Industrial business' goals - including market share, gross margin and net marketing margin.

Prioritize market opportunities and issues to be addressed by the global product management and offer teams, technology and Global Supply Chain.

Update the product line and ensure effective product life cycle management using product line positioning to inform product portfolio decisions.

Facilitate effective engagement between marketing resources and respective sales teams.

Demonstrate effective marketing leadership, sales support and building of core marketing capabilities at relevant levels in the market.

Be an active and effective member of the country leadership team.
Key accountabilities The Marketing Manager for the Americas will ensure that key business and sales objectives are appropriately supported. To achieve this objective, this person will have to actively play a pivotal role in the marketing and sales communities - understanding the respective market environment, implementing product strategy, supporting business development with the sales teams leveraging marketing offers and OEM team efforts. This role manages a team comprising of two product line managers, a pricing and project manager and a key account manager. This role is part of the North America leadership team.

This individual will play an important role:

Prioritize industry segment and offer implementation activities in the Americas based on market opportunity and availability (utilizing the customer prospect pipeline) and subsequently providing quantitative and qualitative feedback on offer performance in the marketplace.

Supporting the Offer Development & Innovation process through input on specific developments and leading launches in their respective area.

Building working relationships and establishing common objectives (and shared ownership of delivery) with internal stakeholders, particularly Area Directors, Sales Managers, Technology, Global Supply Chain and colleagues throughout Marketing.

Serving as a focal point for market, customer and competitive intelligence, particularly customer understanding / insight through customer visits and competitive product pricing.

Single Point of Accountability (SPA)for setting Price Corridors based on internal and external inputs: COGS, GM aspiration, product line positioning (PLP) and competitive price positioning.

Actively pursue customer portfolio optimization, in particular for the areas of route-to-market (RTM) and cost-to-serve.

Identifying opportunities and gaps - and participating in subsequent supporting actions such as coaching, training, leadership, project management, etc - in the implementation of marketing plans and developing new business in concert with sales teams.

Facilitate the development of customer value-added case histories to support business development and provide demonstrable evidence of marketing added value in the business.

SPA for customer communications within the Area. E. g. pricing notifications, customer news letters, etc.
Essential Education A minimum of a Bachelor's Degree.
Essential experience and job requirements Strong business-to-business experience and successful track record.

Experience working with multiple channels to market, particularly direct sales and distributors.

Strong evidence in the ability to engage and influence sales in support of implementation programmes, including business development through marketing initiatives.

Successful track record of translating market knowledge and customer insight into competitive advantage and new business.

Understanding of technology and value added for both customers.

Demonstrated track record of success in leadership and effective delivery.

Evidence of strong, effective networking and relationship building skills both internally and externally (customers, distributors).

Strong presentation skills are essential to ensure activities are effectively communicated and sold both to internal stakeholders and customers.
Desirable criteria & qualifications MBA Degree.

Experience leading regional marketing teams is highly desirable.
Relocation available No
Travel required Yes - up to 25%
Is this a part time position? No
About BP Our business is the exploration, production, refining, trading and distribution of energy. This is what we do, and we do it on a truly global scale. With a workforce of 80, 000 employees, BP operates with business activities and customers in more than 80 countries across six continents. Every day, we serve millions of customers around the world. We are continually looking for talented, committed and ambitious people to help us shape the face of energy for the future.

The AIME operating unit brings together BP's global B2B lubricants businesses - Aviation, Industrial, Marine and Energy. Aviation Air BP Lubricants is one of the leading global lubricants suppliers to the Aviation industry employing circa 70 people who are based mainly at its sales HQ in Wayne NJ, USA. Industrial is a leading provider of premium, value-added lubricants products and services to the industrial manufacturing sector, with circa 1400 employees globally. Marine is a leading global supplier of lubricants and services to the world's shipping industries. Energy is comprised of our Offshore and Power Generation lubricant businesses.

The Offshore business markets lubricant solutions to Surface Production and Drilling (SPD) and Subsea customers, targeting them with unique customised offers. Castro